Blake's Lotaburger

Since its opening in 1952, Blake's Lotaburger expanded from a simple hamburger stand in Albuquerque, New Mexico, into 80 locations across New Mexico, Texas, and Arizona. Blake's Lotaburger partnered with EIS to envision its continued expansion and efforts by rejuvenating the brand.

From the beginning, we provided industry analysis and brand discovery with a plan set development that included prototype sites and a style guide that could scale to multiple branches.

We worked with kitchen experts to understand the customer's path and flow to streamline their journey. The southwestern flair in the design needed to meet a commercial environment demand while still feeling cozy.

Designing a scalable, affordable, and on-brand message that was quick-serve without looking quick-serve was a challenging yet rewarding project for our team.