Asheboro, NC

Dairi-O™ has been serving up America’s favorites -- burgers, hot dogs, and milkshakes – since 1947 when the chain was founded in North Carolina. With a new design in mind, Dairi-O™ was interested in bringing a modern restaurant refresh to life and rolling it out to several other locations.

EIS developed a program to let the brand shine, including new furniture, décor, lighting elements, and front service counters. The new, lighter, and brighter design focused on infusing brand messaging into every dining experience aspect. Custom wall graphics showcasing lifestyle and sports-related elements were included within the space to highlight the classic American diner ambiance.

EIS successfully worked with Dairi-O™ to build two new locations incorporating the refreshed design, with more new stores and remodel projects on the horizon, as the chain continues to grow.