Shipping Container Drive-Thrus Reintroduced
JUNE 18, 2020
CONTRIBUTING EXPERT: KENNETH LAU | SENIOR DIRECTOR OPERATIONS, ASIA-PACIFIC
FASTER SPEED TO MARKET + LOWER COST TO ENTRY
Drive-thrus have been popular dating back to the 1950s, providing convenience to customers on busy days. Today, the car is the dining room, and ingenious franchise owners know to make the drive-thru experience convenient and safe for their customers. The current conditions that arrived with the global pandemic allowed drive-thrus to address customers' cravings and ensure they could still enjoy favorite meals or milkshakes while staying safe.
Initially making a debut in 2011, the shipping container design concept has started to resurface worldwide due to the fast delivery timeline and onsite installation. The attraction lies in its speedy delivery, quicker than constructing a stick-built store or restaurant.
Container restaurants, flat-pack like what EIS developed and produced for KUDU, and complete container solutions bring several advantages over a traditional brick-and-mortar new build. Quicker speed to market with less construction time, lower investment costs, and less waste make the container concept an appealing option for franchise owners looking to expand their footprint in today's fast-changing environment. Prefabricated formats and precision fitments result in less onsite installation time, making stores easier to replicate and mass produce. Container designs provide flexibility for movability or relocation without sacrificing structural integrity.
Creating drive-thru restaurants constructed with decommissioned shipping containers is more straightforward and cost-effective for franchisees competing with COVID-19 restrictions. Convenient containers provide a safe alternative for customers and the environment.
EIS BRINGS THE EXPERTISE
EIS brings extensive experience with the drive-thru format to the global market. Partnering with our sister company, Elkay Commercial Systems – stainless steel furniture and commercial kitchen equipment manufacturer - we carry a total solution catered to each customer's needs – inside and outside. Our engineering and product development teams have come up with multiple solutions to suit every brand and format, whether that's drive-thru, walk-up, or curbside. EIS's global design team takes it a step further, offering customizable solutions like materials, colors, furniture, and lighting to elevate the client's brand with its unique design.
EIS is proud to be supporting our partners in all parts of the world with these solutions. We simplify the complicated.
Contact EIS to learn more about shipping container construction. Our experts can help determine the best approach for your needs.